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Article: George's Collection

George's Collection

George's Collection

Teaching the next generation.

George’s Collection is the result of a week of intensive learning for George Olsen during his recent work experience placement. George navigated his way through understanding how a small-batch home fragrance business operates, whilst getting hands-on at every stage of defining and creating a product line for retailing online.  After discussing the idea of creating specific bundles aimed at a male audience, he selected three very complimentary fragrances that could work well when used together or independently.

George chose to use Noir; Tuscany; and Vanille fragrances for his 'calmly masculine' theme.

After deciding the end-goal and thinking about the price-point, George took a deep-dive into the process of making fine scented candles using the high standards and signature techniques that are deployed Wick & Wax Co. Undeniably this was his favourite stage of the process and he was able to put his finely tuned hand-eye coordination to good use as he centred wicks by hand, measured out fragrance, and carefully poured wax into the jars. He enjoyed the added challenges of ensuring that each separate fragrance was mixed into the wax at a certain temperature. He couldn't take his eye of the process for a moment. Quite a feet for a 15yr old, easily distracted under normal circumstances!

After allowing the candles to set, he moved on to the labelling and packaging of the candles. This often is considered to be one of the more tedious of processes, but George continued to concentrate hard and took care to ensure all products were correctly labelled and positioned. I could see the satisfied smile on his face when he saw how well the products turned out as we stacked them neatly aside ready for photography.

Well done George! Making your own products is an unbelievingly rewarding activity.

You can shop this limited collection now, whilst stocks last. Choose from scented candle bundles incorporating the following scents: Noir; Vanille; and Tuscany.

Each bundle is priced at £45, which is a saving of £9 off the equivalent retail price if each candle was purchased separately.

Pouring the wax

inspection & wick snipping

labelling & packaging

The finished products

product set-up & Marketing